To leverage the burgeoning global travel and trade and in keeping with the Indian tourism industry’s objective of positioning India as a global tourism brand, the Ministry of Tourism has strategically outlined in its policy the central principle of, ‘Atithi Devo Bhava’ (Guest is God). In stating this, is evident the commitment of Indian tourism to ensure that every tourist in India is physically invigorated, mentally rejuvenated, culturally enriched
and spiritually elevated.
CODE OF CONDUCT FOR SAFE & HONOURABLE TOURISM ADOPTED ON 1 st JULY 2010
To meet this objective and at the core of the National tourism policy of 2002 is outlined the seven pillars of tourism, Swagat (Welcome), Soochana (Information), Suvidha (Facilitation), Suraksha (Safety), Sahyog (Cooperation), Samrachanam (Infrastructure Development) and Safai ( cleanliness).
‘Safe and Honourable Tourism’ aims to strengthen the critical pillar of ‘Suraksha’ (Safety) and ensure that Indian tourism follows international standards of safe tourism practices, applicable for both tourists and local residents i.e local people and communities who may be impacted by tourism in some way. Its central objective is to ensure that tourism activities are undertaken, integrating the need to protect the dignity, safety and the right to
freedom from exploitation of all tourists and local residents involved in or impacted by tourism. In today’s scenario, following safety guidelines is not just about adhering to the provisions of the seven pillars but also implies good business. As the demand from travellers for safe and secure tourism services increases, this code will assist signatories to build capacities among their services chains and personnel so as to be able to respond to this demand.