What is MICE Tourism


Meeting, Incentive, Conference, and Events Tourism: The fast-evolving MICE Tourism is giving conventional tourism a good run for the money. The experts believe it can in some years out do the conventional tourism and take travelling in the world to a new level altogether. MICE is a powerful tool to be used for rewarding the corporate employees for their performances and motivating them to do well in their future tasks. It also allows corporations to mix business with pleasure making work look more fun and inspirational. There is a lot more to MICE tourism as it is growing with the speed of light, and in this blog section of ours, you can learn about its various aspects, scope in the future along with latest updates and findings that can help you plan a better MICE tour for your company. Tour My India also marks its presence as a leading MICE tourism company based in India with loyal domestic and international clientele.





The term “MICE” in the context of travel is an acronym for meetings, incentives, conferences, and exhibitions. The MICE market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events, which is a big moneymaker in the travel industry.

Personnel and businesses involved in the MICE market include corporate meeting planners, meetings and convention departments of hotels, conference centers or cruise ships, food and beverage managers, logistics firms, private tour operators and transfer companies, incentive houses, professional trade organizations, tourism boards, tourism trade associations, and travel-selling professionals.

The International Association of Professional Congress Organizers defines a meeting as any number of people coming together in one place for a particular activity, which can be a one-time event or recur regularly. Simply put, meeting travel refers to organizing any number of people for such a meeting, which means it could also include a company sporting trip.

Jharkhand Conclave on MICE Tourism: 

Jharkhand Tour Conclave 2019
26th & 27th September 2019
Radisson Blu, Ranchi, Jharkhand
Sponsored by www.indianchamber.org

Contact: Mr. Tushar Chaudhury: 91 8420838220
Mail: tushar.chaudhury@indianchamber.net